Wednesday, July 4, 2007
Mobilizing Team Spirit
At the subway platform I saw this billboard ad for Adidas. It encourages viewers to support the men's 10m diving team.
With the city gearing up for the Summer Games next year, it's not surprising to see so many advertisements revving up the Olympic spirit.
But what's interesting about this particular ad is that for me at least, it harks back to the revolution days mobilizing the people with the big character posters and simple wood block prints that were mass produced.
Or maybe I'm just looking too deeply into this message to get people to buy into Addidas.