In public relations, it's really important to stay on message. That means repeating your key phrases so that people get it drummed into their heads.
And in the case of the Chinese government they do a really good job with the issue of Taiwan.
Today in a press conference held by the Taiwan Office for the State Council, the spokesman announced China's hopes for direct shipping links with Taiwan, but so far has received no response.
He continued to say that Taiwanese farmers enjoy no tax levies on their fruits imported into the mainland.
And when a Taiwanese reporter asked for a comment about the Democratic Progressive Party's separatist plans, the Chinese spokesperson curtly replied: "There is only one China. Taiwan is a part of China."
The government has been parroting this phrase ever since Chiang Kai-shek fled the mainland in 1949.
It's almost on par with another marketing slogan: "Diamonds are Forever."
Pure copy writing genius or a PR wizard's dream come true.
Oh and did I mention the building for this Taiwan office makes reporters climb up three flights of dirty and bare cement stairs, while the officials rest in a lobby that's carpeted and decorated with chandeliers and grandfather clocks?