Saturday, May 8, 2010

Picture of the Day: Empty Campaign Slogans

These posters in various sizes and colours are all over Chaoyang District, which is on the east side of Beijing.

It shows a cartoon girl called Luo Baby jumping up for joy and exclaiming, "Civilized Chaoyang with Magnificent Me!"

Why does the district government feel compelled to spend taxpayer dollars on these silly posters that make no sense? And why didn't they hire an English proofreader to tell them the  translation doesn't work either?

What qualifies Luo Baby to be magnificent anyway?

Apparently the district website talks about this campaign, but fails to explain the aim of it and how long it will last.

It's just a 21st century version of Chinese propaganda slogans that used to be written on brick walls in Mao's days, but now complete with cartoon figures and vague messages.

There were similar posters up before and during the Olympics about how Beijing was striving to be civilized and harmonious.

And two years later the government still feels compelled to continue shoving the message down our throats. But how can anyone take a cartoon girl seriously, especially when her name is Luo Baby? 

Unless the government is catering to anime fans out there...

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