These days the TV screens in the subway trains and buses are all showing re-runs of the Olympics.
They broadcast highlights of the opening ceremonies, play Olympic songs like "You and Me", highlights of some sporting events, and slogans like, "One World, One Dream".
Despite China's recently announcement of a 4 trillion RMB ($586 billion) stimulus package, the country's leaders are worried about the reverberating effects of the global financial crisis.
Factories are shutting down, workers are being laid off, protests and strikes sprouting around the country, and meanwhile in Beijing, shops, restaurants and bars aren't as busy as they used to be.
So perhaps the government is hoping happy memories of the Olympics will distract people from grumbling about the economy....