Last week on a recent visit to China Central Television or CCTV, a Chinese official told the Chinese media to shift their focus of just stories on China to increased international news coverage.
Li Changchun is a member of the Standing Committee member of the Political Bureau of the Communist Party of China Central Committee and considered the propaganda chief of the CPC.
He added the media should make more effort in producing more timely, original and popular stories to ensure coverage was widely received around the world.
These kinds of comments sound rather cryptic; considering Chinese state media is tightly controlled, how can domestic news outlets do anything original? And more international news is a possible hint that there is enough bad press about China so please focus on other countries instead.
Other interpretations are welcome as comments to this posting...