This picture was taken in the women's washroom of an upscale mall called Shin Kong Place.
It says "bumf box" and below the label are paper towels.
I just looked up what bumf means in the the Merriam-Webster online dictionary:
Etymology: from bumf toilet paper, short for bumfodder, from 1bum + fodderSo while the intention is correct, the word isn't quite right. The Chinese characters are correct for paper towel. I wonder where they got bumf from...
chiefly British : PAPERWORK
Where's the language polisher when you need one?